Workbook for Creative Solo Entrepreneurs
From idea to business, your way
This is a practical workbook you can use to develop, test and launch a business, a service or a product – with care for both the business and the person.
This workbook is for those who want to make things happen, without burning out. By working through the canvases you get support to make your business clearer and more sustainable, and to test what works (and what doesn’t) in real life.
Who can use this workbook?
The workbook suits you if you are a micro-business owner or solopreneur and you sell products, services or creative formats – for example workshops, courses, performances, design, art, jewellery or consulting.
The workbook is especially helpful if you:
have many ideas but struggle to prioritise (very common!)
want to sell more without working more than you can handle
need clearer offers, pricing or next steps
want to build a business that lasts over time – not just “works for now”
You can use the workbook whether you are in the start-up phase, want to restart, or want to structure something that already exists.
How to use this workbook
The workbook is divided into 7 modules. Each module contains:
The modules can be used in order or independently. You can jump between canvases, work on several areas in parallel and return to the same canvas multiple times. It’s fine to let time pass between sessions — that way you’ll gather more information and your ideas have time to mature.
Work quickly, honestly and iteratively. A first version goes a long way. When you’re ready, you can dive deeper and spend more time on a module.
Choose your entry point
Depending on your current needs, you can start with specific canvases:
“I need to sell now” → Dashboard + Offer + Price + Customer Journey
“I need structure” → Current State + Focus & direction + Planning
“I need a clearer offer” → Service & Product Offers
Start here – quick check!
Before you begin, check in with yourself:
How much time do I realistically have in the coming 2–6 weeks to work on business development?
What is my energy level right now?
What does the business need to take extra account of right now (life, job, season, health)?
This determines the level and pace that is realistic for your business development right now.
To make the workbook easy to use
You don’t need much preparation. It’s enough to have:
a note-taking space where you collect your answers (here in Miro, printed paper, a notebook, Notion, Google Doc or similar)
5–30 minutes of uninterrupted time per canvas (set a timer!)
Think like this: start by making a quick draft, then go back and develop your answers.
What will you get?
When you have worked through the full workbook (or the canvases you choose to focus on) you will have:
a clear overview of current state, focus and next steps
1–3 offers that are understandable, purchasable, and reasonable to deliver
a primary target group and concrete contacts to reach out to
a price to test – and a plan for how to test whether the price is right
a simpler customer journey with one clear improvement to try
a manageable 2-week plan for visibility or launch
1–3 sustainability steps for environment, social responsibility, and your own wellbeing
In short: less scattered, more direction — and development steps that actually get done.
You set the pace for your business development work. You get to experiment to find what works for you. This is your business.
About Samspel63
Samspel63 is an Interreg Sweden–Norway project (2023–2026) that has worked to strengthen cultural entrepreneurs in Jämtland, Härjedalen and Trøndelag. Through product development residencies, skills initiatives and cross-border collaboration, the project has contributed to business development, new collaborations, and developed working methods for cultural entrepreneurs in the region.
Funded by: Interreg Sweden–Norway, Region Jämtland Härjedalen, Stiftinga Hilmar Alexandersen, and Trøndelag County Municipality.
Project partners: Tindved and Visit Innherred.
Workbook for Creative Solo Entrepreneurs – From idea to business, your way is created by Evelina Lundqvist (The Good Tribe) in collaboration with the Samspel63 team.
© 2026 Evelina Lundqvist & Samspel63. Licensed under Creative Commons (CC BY-SA 4.0). Free to share and adapt — credit the source and share under the same licence.
