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Simple Cost Benefit Analysis

Evelina Lundqvist

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The Cost Benefit Analysis template is a practical decision-making tool that helps you evaluate whether a project, investment, or sustainability initiative is worth pursuing. By comparing implementation costs with expected financial, environmental, and strategic benefits, it provides a balanced view of both short-term investments and long-term value.

Who is it for?

Designed for business leaders, sustainability professionals, project managers, consultants, and teams, this template is useful for evaluating circular economy initiatives, operational improvements, technology upgrades, ESG projects, and other strategic investments.

How to use it

Begin by listing all expected costs, including implementation, training, and change management. Then identify the anticipated benefits, such as reduced environmental impact, operational cost savings, improved reputation, regulatory readiness, or increased business resilience. Compare both sides, discuss key assumptions, and summarise your findings in the highlights section, including the most significant costs, the greatest benefits, expected return on investment, and your overall recommendation.

Workshop or team suggestions

Use this template during business case development, sustainability strategy sessions, investment reviews, innovation workshops, or project prioritisation meetings. It encourages evidence-based discussions, helps stakeholders understand trade-offs, and creates alignment before resources are committed.

What is the output?

By the end of the exercise, you’ll have a clear comparison of costs and benefits, a stronger business case supported by financial and sustainability considerations, and a concise summary that can be shared with decision-makers to support investment and strategic planning.

Evelina Lundqvist

Business consultant, facilitator @ The Good Tribe

Evelina Lundqvist (1981) is a sustainable business development and capacity-building consultant (20+ years of experience), born in Sweden and based in Austria. She's an avid zero waste, circular economy, interculturalism, and antiracism advocate—and a serial co-founder, co-creator, and award-winning social entrepreneur. Evelina holds an MBA in Business Ethics and CSR from Danube University, Austria.


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