Marketing templates

Keep consistency in multi-channel campaigns and create a visual project hub with Miro's marketing templates. Get from concept to design with less back and forth and reduce miscommunication with a marketing plan template and calendar. Capture more and better ideas for your next campaign.

Marketing Plan Marketing Strategy Marketing Brief Templates Market analysis templates Market Research

Hourglass Funnel
Grou
44 likes
200 uses
Product Roadmap Template
Miro
2 likes
199 uses
Product roadmaps help communicate the vision and progress of what’s coming next for your product. It’s an important asset for aligning teams and valuable stakeholders – including executives, engineering, marketing, customer success, and sales – around your strategy and priorities. Product roadmapping can inform future project management, describe new features and product goals, and spell out the lifecycle of a new product. While product roadmaps are customizable, most contain information about the products you’re building, when you’re building them, and the people involved at each stage.
Objectives
Cartoonbase
38 likes
195 uses
Proposition Storm
Everyhow
77 likes
190 uses
Webinar Landing Page
Grou
28 likes
180 uses
B2B Target Audience One-Pager
Lindsey Meredith Moon
60 likes
170 uses
Data Analyst Onboarding
Hanne Keiling
24 likes
168 uses
Brand Guidelines Template
Miro
11 likes
168 uses
What makes a strong brand? It’s having a well-defined personality, expressed with consistency at every touchpoint, and brand guidelines can help you do it. Brand guidelines are a clear list of rules—all the dos and don’ts—that cover details like colors, fonts, logo usage, photography, and brand voice. They help ensure that employees across a whole company or organization know how to display or speak about the brand. Miro’s whiteboard tool is the perfect canvas for creating brand guidelines, sharing them, and updating them.
Miroverse Birthday - 4 Moments Template
Natalie Nedre
27 likes
156 uses
Tone of Voice
Cartoonbase
44 likes
156 uses
Competitive Analysis Template
Miro
2 likes
153 uses
Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.
ChatGPT Guide
Voltage Control
55 likes
149 uses
Visual Style Guidelines
Cartoonbase
55 likes
146 uses
Guide: How to Build Metrics Maps
Dmitry from JetMetrics
67 likes
146 uses
Magazines
Cartoonbase
11 likes
134 uses
SPIN Selling (Remote Videomarketing)
Errol Byron
50 likes
133 uses
Customer Journey: See-Think-Do-Care Template
Erwan Derlyn
36 likes
129 uses
Creative Brief Template
Miro
3 likes
118 uses
Even creative thinkers (or maybe especially creative thinkers) need clear guidelines to push their ideas in productive, usable directions. And a good creative lays down those guidelines, with information that includes target audience, goals, timeline, and budget, as well as the scope and specifications of the project itself. The foundation of any marketing or advertising campaign, a creative brief is the first step in building websites, videos, ads, banners, and much more. The brief is generally prepared before kicking off a project, and this template will make it easy.
Jobs to be Done template
Miro
2 likes
118 uses
It’s all about a job done right — customers “hire” a product or service to do a “job,” and if it's not done right, the customer will find someone to do it better. Built on that simple premise, the Jobs To Be Done (JTBD) framework helps entrepreneurs, start-ups, and business managers define who their customer is and see unmet needs in the market. A standard job story lets you see things from your customers’ perspective by telling their story with a “When I…I Want To…So That I …” story structure.
Values-Driven Content Strategy
Tirelle LM Barron
63 likes
117 uses
Market Segmentation Matrix Template
Miro
3 likes
117 uses
Successful, compelling marketing begins and ends with knowing your audience — who they are, where they are, and what they want and expect. A market segmentation matrix will help you understand them on a deeper level. This business tool divides your target market into subsets based on demographics, geography, needs, interests, psychographics, or behavioral characteristics. You can then use these insights and data to hit it out of the park, by building better product, sales, and marketing strategies. Our template lets you set up and populate a Market Segmentation Matrix with ease.
Communications Plan Template
Miro
3 likes
113 uses
You saw the opportunity. You developed the product. Now comes an important step: Find your audience and speak to them in a way that’s clear, memorable, and inspiring. You need a communications plan—a strategy for controlling your narrative at every stage of your business—and this template will help you create a good one. No need to build a new strategy every time you have something to communicate. Here, you can simplify the process, streamline your messaging, and empower you to communicate in ways that grow with your business.
Basketball Tournament Bracket
Aida Ahmed
8 likes
111 uses
Go-to-Market GTM Template | Miro
Miro
5 likes
107 uses
It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.
Target Audience Template
Miro
3 likes
105 uses
Digital Marketing Plan Template
Miro
1 likes
105 uses
Crafting an effective digital marketing strategy can be a daunting task, but the Digital Marketing Plan Template can make it easier for you. This tool allows you to map out every channel tactic and is particularly beneficial in fostering collaboration among team members in a centralized space. The template's clear structure and intuitive editing features ensure a well-defined digital marketing strategy while also encouraging real-time collaboration. With the ability to seamlessly collaborate, share insights, and collectively contribute, your team can create a dynamic and successful digital marketing plan.
Marketing Campaign Timeline Template
Miro
9 likes
103 uses
Scattered spreadsheets, missed deadlines, and team confusion don't have to define your marketing campaigns. A marketing campaign timeline template gives you a clear visual roadmap from initial concept to post-launch analysis. Built with Miro's Timeline feature, this flexible template adapts to any campaign type—whether you're launching a product, running a brand awareness push, or coordinating a multi-channel content series. Use this template to create a centralized project hub where every team member knows exactly what's happening when.
Strategy Diamond Template
Miro
5 likes
98 uses
To achieve key objectives, every business assembles a series of strategies. But what elements should you consider when building a strategy? A strategy diamond is a collection of elements forming a coherent business strategy. These elements include: Arenas, Differentiators, Vehicles, Staging, and Economic Logic. Most strategic plans focus on just one or two of these elements, creating gaps that might cause problems for your business later on. A strategy diamond can help you stay focused and ensure you’re fulfilling all of your business’s needs rather than one or two.
Creator's Eye
Pedro Segreto
47 likes
95 uses
Storyboard Template
Miro
2 likes
88 uses
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Content Niche Framework
Happy
52 likes
86 uses
3X Content Strategy
Creating About
28 likes
85 uses
Media Planning Template
Miro
5 likes
85 uses
The Media Planning Template is a comprehensive tool that helps professionals navigate the complexities of media strategy and event orchestration. This template provides a structured framework that includes event details such as date, location, and description, a systematic countdown to the event, a breakdown of various media types and channels, and key milestones to track week-by-week progress. One of the benefits of using this template is its user-friendly layout, which simplifies the planning process and ensures that every crucial aspect of a media event or campaign is visually represented and easily accessible. This promotes efficiency and helps to ensure that every critical detail is noticed.
Influencer Campaign Planner
Maja Voje, GTM Strategist
17 likes
83 uses
Storyboard Presentation Template
Miro
6 likes
82 uses
Music/Product Marketing Cross Functional Flowchart
cbvss
13 likes
80 uses

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About the Marketing Templates Collection

Miro's marketing templates collection streamlines and enhances your marketing efforts. Whether you're planning a campaign, developing a strategy, or tracking performance, our templates provide a structured and visually engaging way to organize your work. These templates are crafted to help you save time, maintain consistency, and ensure that all team members are aligned with your marketing goals.

Why you'll love our marketing templates

Using Miro's marketing templates can significantly improve your marketing efforts, providing an innovative way to organize your work. Here are some key benefits:

Efficiency: Our marketing strategy templates are designed to help you get started quickly, reducing the time spent on setup and allowing you to focus on the creative aspects of your marketing projects.
Consistency: Using standardized templates ensures that all your marketing materials have a consistent look and feel, which is crucial for brand recognition and professionalism.
Collaboration: Miro's collaborative features allow multiple team members to work on the same template simultaneously, making it easy to gather input and feedback in real time.
Customization: While our templates provide a solid starting point, they are also highly customizable to fit the specific needs of your projects. Whether you need a marketing plan template or a go-to-market strategy template, you can tailor it to your requirements.
Inspiration: Our collection includes various marketing strategy examples that can inspire your team and provide a clear roadmap for your campaigns.

By leveraging Miro's marketing templates, you can streamline your processes, improve team collaboration, and achieve better results.

How to use the marketing templates in Miro

Select a template: Browse through our marketing templates collection and choose the one that best fits your needs. You can find templates for various purposes, such as campaign planning, content calendars, and performance tracking.
Customize the template: Once you've selected a template, customize it to suit your specific project requirements. You can add or remove elements, change colors, and adjust the layout to match your brand guidelines.
Collaborate with your team: Invite team members to collaborate on the template. Use Miro's commenting and real-time editing features to gather feedback and make adjustments on the fly.
Track progress: Use the template to track the progress of your marketing activities. Update it regularly to reflect the latest developments and ensure that everyone is on the same page.
Share and present: Once your template is complete, you can easily share it with stakeholders or use it as a visual aid in presentations. Miro's export options allow you to download the template in various formats for offline use.