4P marketing mix template

Map out your 4Ps to create a mix that meets the needs of your target audience.

The 4P Marketing Mix template allows you to map out four controllable factors that affect your company profits: product, place, promotion, and price. By deciding on the mix of these four factors, you can determine the ideal way to take a new product or service to market.

About the 4P marketing mix template

What are the 4 Ps?

The 4 Ps stand for: Product, Place, Promotions, and Price. Let’s look at each one in more detail.

  1. Product is the tangible good or service that satisfies the target audience’s needs.

  2. Place refers to where and when the product is available.

  3. Promotions include advertising, digital marketing, PR, event marketing, direct marketing, personal selling, channel marketing, and alliances.

  4. Price consists of the policies regarding basic price, upgrades, discounts, coupons, distributor price, etc.

How do you use the Miro 4P marketing mix template?

To use the 4P marketing mix template, start by deciding on a specific product or service you’d like to analyze. Next, go through each quadrant, adding in relevant information in sticky notes or uploading other file types. You may also want to color code your sticky notes so you can distinguish between positive and negative points. Once your team is satisfied with the result, you can easily share with other teams to get their feedback.   

Easy to use

Easy to use

Save time by using our pre-made 4P marketing mix template instead of creating your own from scratch. Get started by signing up for free to update it with your own information.

Built-in collaboration

Built-in collaboration

Invite your team members to collaborate on your new 4P marketing mix template. Miro enables you to engage co-located and remote teams on a virtual whiteboard, without constraints.

Seamless sharing

Seamless sharing

Need to share your 4P marketing mix template with others? Miro has multiple exporting options, like saving to PDF.

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