What is it?
A structured workshop template that translates a high-level goal into measurable objectives, tangible deliverables, and actionable, verifiable requirements.
What problem does it solve?
Goals that lack measurable targets
Deliverables that don’t tie back to strategy
Requirements written without context
Scope drift and prioritization confusion
How to use
Write one outcome-driven, time-bound project goal
Define 3–5 measurable objectives tied to the goal
Identify concrete deliverables under each objective
Break deliverables into testable requirements with acceptance criteria
Common pitfalls
Vague objectives, duplicated deliverables, requirements without clear “done” criteria.
Ways to avoid mistakes
Stress measurable targets, assign owners at each level, review traceability from requirement back to goal.
FAQ
Q: Who can benefit from this template?
A: Executive sponsors, strategy leads, project managers, product and functional teams translating vision into delivery.
Q: What do I leave with?
A: A traceable WBS linking goals to measurable objectives, concrete deliverables, and testable requirements.
Q: Is this suitable for cross-functional teams?
A: Yes, it clarifies ownership and alignment across marketing, product, operations, and leadership.
