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Empathy Map

Design Thinking at HP

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What is an Empathy Mapping session?

Empathy Mapping is a way to get closer to your customers and to understand what they really think and feel about your product, service or situation.

When should you use this activity?

Before having to make an important decision. Whenever you need to empathize with your customers.

Design Thinking at HP

Creator @ HP

Practical tools, activities and inspiration to help anyone at HP do Design Thinking


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