The Strategy Canvas allows you to effectively address competitors in the industry, discover new opportunities and design a unique value proposition for your startup.
Explore the competitive landscape to understand the strategic profile of the industry you are in
Determine key competing factors within the industry
Find new business opportunities and develop a unique value proposition
Help stakeholders understand your strategic focus
Startups that are in the process of identifying a unique value proposition
Startups that are entering a mature market and want to find out how to differentiate themselves from the competition.
Corporates looking for new markets to enter
Following the steps in this template, you will discover which factors your key competitors are investing in and understand your industry's strategic profile from a customer's perspective. With these insights mapped out visually on a chart, you can easily define a unique value proposition for your business and plan how to create a unique offering for target customers in order to capture value on the market.
Strategic profile of the industry
Key factors of competition in the industry
Unique value proposition and differentiation on the market