Brand Pivoting Strategy Sprint template offers a sprint-like framework that helps brand managers and their teams navigate crises swiftly. In a matter of a week, your team will be able to pinpoint the brand's challenges and find a viable solution that will re-align the brand with the ever-changing world.
The idea of a Sprint is to build and test a prototype in just five days. Even branding can be prototyped, especially during a time of crisis with an urge to pivot. During 5 consecutive days, your team will find the most pressing challenge, develop, prototype, and test the solution that can then be strategically put to work.
Its primary purpose is to re-connect and re-align your brand with the audience during unprecedented times. At times when values and needs shift, a quick and effective pivot is crucial. This framework helps you achieve just that.
A clearer understanding of your brand
Uncovered insights and understandings
A tested pivot solution that can be applied to the brand immediately
A comprehensive strategic action plan