Value Proposition Poster

Every successful project needs to explain why a customer should choose your product or service over another.

WHAT IS THIS ACTIVITY?

Create a Value Proposition Poster when you have product and service ideas that can help a customer get a job done by reducing their pains and increasing their gains.

Use the Value Proposition Poster to pinpoint and describe exactly how value is going to be created for a customer.

A Value Proposition is the central segment of the Business Model Canvas and informs every aspect of business model design.

YOU ARE GOING TO

1. Draft a value proposition statement

2. Describe how the customer will experience it

3. Identify assumptions to test and key questions that need to be answered

4. Share the Value Proposition Poster to get feedback to iterate and improve upon the concept

CONSIDER THIS BEFORE YOU START

• Work with initial product and service ideas generated in a previous session or a completed Value Proposition Canvas

• You can create multiple Value Proposition Posters by repeating the activity