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The Ultimate SaaS Messaging Framework

Alexander Estner

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The Ultimate SaaS Messaging Framework is the foundation for all your (customer-facing) communication.

Your messaging is the foundation to build your key assets like:

The framework includes:

  • The market

  • Your ideal customer

  • Competitive alternatives

  • Your product

  • Your value proposition

  • Your POV / sales story

Alexander Estner

Alexander Estner


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