Strategic Action Matrix

Mauro Lupi

960

Report

This matrix is an evolved version of the classic Start/Stop/Continue framework, designed to encourage a more structured and strategic reflection on ongoing activities and future initiatives.

The matrix introduces an "IMPROVE" quadrant, suggests a chronological order, and adds space for investment-related information.

It also includes Miro tools to facilitate use and interaction.

Mauro Lupi

Head of Consulting @ Search On Media Group

I chair the Consulting team of Search On Media Group and I'm a Senior Digital Business Consultant. I teach Digital Strategy at Italian universities and business schools. My last book is "Digital Business Strategy" (Franco Angeli Editore, 2021)

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