Story & Telling

What

A good narrative is composed of two distinct parts: the story and the narrative. The story revolves around ideas, content, and information. It relies on context and the target audience. Conversely, the narrative relies on structure and form—the design of the author's journey and that of their audience. This framework will help you visualize content and structure, gain a deeper understanding of your choices, and build stories and presentations that resonate with your target audience.

I've used this framework to create my lectures, presentations, and classes, as well as in co-creation workshops with multidisciplinary teams, from brand manifestos to social media content and pitch scripts.

How to

On this board, you will find the instructions for use, two tools, and a sample case, which will guide you through the process. Just follow these 4 steps:

1. Build your story

2. Design your telling

3. Tune the dynamics

4. Make it tangible.