FES Model

Purpose

The template's purpose is to identify the gaps in perception your team, users, and stakeholders are having against your product.

Instructions

The following steps describe the process you will need to implement to apply this template:

Step 1 - Product Validation

Based on your product concept and strategy, identify the ideal position of your product based on the three dimensions.

Step 2 - User Research

Identify the position of your product, based on user perception.

Step 3 - Stakeholder Validation

Identify the position of your product, based on stakeholder perception.

Step 4 - Product Strategy

Once you have the three perceptions (Team, Users, and Stakeholders), identify the gaps you have and restructure the product strategy, content, and roadmap, based on the moves you want to apply.

Step 5 - Product Implementation

Define a roadmap with your team, stakeholders, and the marketing team to implement the next steps.