Engagement quality scoring elevates your digital engagement reporting beyond standardized metrics like you see in Google Analytics and Adobe Analytics. Large numbers or averages in isolation for things like session times, number of visitors, or screen views tell you very little, apart from whether they are bigger or smaller than the previous month.
By assigning a 'quality score' to engagements that are significant to you, you can delve far deeper into actionable insight. You can evaluate your digital data not just by isolated metrics but by segmented levels of engagements and scoring.
