Customer Journey Map Board

Prod MBA

11K

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Report

The objective of the workshop is to help product teams align around their ideal customer journey.

The Customer Journey Map - the core exercise of this workshop - is a way to effectively map out our solution.

Why? The CJM format helps us understand the customer context, their high-level goals & the specific actions corresponding to those goals to faster deliver value.

Usually, the CJM fits within a broader customer "Map" (see The Map).

For this workshop, however, we specifically focus on the Customer Journey Map, from the moment the user/customer starts using their product (e.g. they have downloaded your app or signed up for a trial on your website).

Prod MBA

Product Leadership Training Programme

We fast-track Product Managers to Head of Product with a hands-on, 8-week training bootcamp where students build a real product from scratch.

Categories

Customer Journey Map Research & design

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