Customer Journey Map Board

Prod MBA

11K

673

269

Report

The objective of the workshop is to help product teams align around their ideal customer journey.

The Customer Journey Map - the core exercise of this workshop - is a way to effectively map out our solution.

Why? The CJM format helps us understand the customer context, their high-level goals & the specific actions corresponding to those goals to faster deliver value.

Usually, the CJM fits within a broader customer "Map" (see The Map).

For this workshop, however, we specifically focus on the Customer Journey Map, from the moment the user/customer starts using their product (e.g. they have downloaded your app or signed up for a trial on your website).

Prod MBA

Product Leadership Training Programme

We fast-track Product Managers to Head of Product with a hands-on, 8-week training bootcamp where students build a real product from scratch.

Categories

Customer Journey Map Research & design

Similar templates

Product Thinking Board

462 likes

1.6K uses

Product Thinking Board template encourages a user-centered approach to product development. By fostering empathy, collaboration, and experimentation, this template stimulates innovative thinking and problem-solving. With sections for user research, ideation, and prototyping, it supports iterative product design and validation. This template serves as a visual framework for product teams to engage in user-centric design thinking processes, driving the creation of products that truly meet user needs and deliver exceptional experiences.

Product Thinking Board

462 likes

1.6K uses

Product Thinking Board template encourages a user-centered approach to product development. By fostering empathy, collaboration, and experimentation, this template stimulates innovative thinking and problem-solving. With sections for user research, ideation, and prototyping, it supports iterative product design and validation. This template serves as a visual framework for product teams to engage in user-centric design thinking processes, driving the creation of products that truly meet user needs and deliver exceptional experiences.

Business Challenge Canvas

337 likes

1.3K uses

Product Thinking Board

462 likes

1.6K uses

Product Thinking Board template encourages a user-centered approach to product development. By fostering empathy, collaboration, and experimentation, this template stimulates innovative thinking and problem-solving. With sections for user research, ideation, and prototyping, it supports iterative product design and validation. This template serves as a visual framework for product teams to engage in user-centric design thinking processes, driving the creation of products that truly meet user needs and deliver exceptional experiences.

Product Thinking Board

462 likes

1.6K uses

Product Thinking Board template encourages a user-centered approach to product development. By fostering empathy, collaboration, and experimentation, this template stimulates innovative thinking and problem-solving. With sections for user research, ideation, and prototyping, it supports iterative product design and validation. This template serves as a visual framework for product teams to engage in user-centric design thinking processes, driving the creation of products that truly meet user needs and deliver exceptional experiences.

Business Challenge Canvas

337 likes

1.3K uses