This Creative Requests Process Map helps teams situate themselves in the fast-paced nature of being in creative agencies or managing creative requests in an in-house team. This map visualizes how projects go from concepting to delivery, making sure that steps are outlined in each phase to ensure efficiency and results.
The following are the phases outlined in this map:
Engage: Understanding needs and goals to set up the foundation of the project
Intake & Planning: Aligning milestones and responsibilities for tactical execution
In Progress: Developing ideas and concepts with the team to align it with project objectives
Creative review: Sharing drafts with the client or requesting team to gather feedback and identify areas for improvement. Also involves incorporating the feedback into the deliverables
Completed: Incorporating final edits and conducting the handover to mark project completion
Creative requests often rely on interconnection of different elements that each play a role in project execution. It is crucial to develop strong communication and ways of working practices with teams involved to ensure timely delivery and quality work.
While creative work often thrive on flexibility and adaptability to accommodate unique needs and requests, maintaining a base project structure helps align initial expectations.
