Business Outcomes

Martina

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Report

Why use it: Define key metrics to measure the success of a project.
When to use it: Preferably at the beginning of a project, but can be used at any stage before creating analytical dashboards.
Who should participate: Product Designers, Product Managers, Content Designers, and Engineering Leads.
Success outcome: Clear metrics for success and the foundation for tracking project outcomes.

Martina

Staff Product Designer @ Hotjar

My name is Martina, and I am a Product Designer with over ten years of experience. I believe in the power of research, data, and collaborative efforts to create attractive designs that drive business outcomes. I specialize in finding design solutions for user problems and work well in teams that bring together people from different areas of expertise. I constantly strive to improve my skills to create better designs and love learning new topics like data analytics and AI.