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Behavior Change Workshop

Anna DesRoches

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Report

Work through the 5 behavioral science-backed steps to creating a product that changes behavior.

  1. Research Insights - What do we know now?

  2. Behavior - What are we hoping to drive + for who and with what conditions?

  3. Pressures - What will motivate or dissuade users?

  4. Interventions - How might we address the pressures?

  5. Plan - What must we do to validate / test / do?

Anna DesRoches

Product Manager @ ADP

Product Manager and workflow creator. Innovate or die.


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