User Persona & Content Mapping
Welcome to the world of creating content that speaks to individuals and their problems. It's time to shift from the one-size-fits all model, and maximize your reach expansion opportunities through creating trendy, relevant, and results driven content!
Your product may cater to a wide range of people, but effective content marketing requires you to narrow down and prioritize your target audiences. By doing so, you can identify unique selling points and tailor key messaging to each specific audience.
Research shows that customized content is highly valued by consumers, with 82% feeling more positive about a brand after reading personalized content (Demand Metric). Whether you have a small or large audience, grouping them into targets and addressing their specific needs is the first step in successful product content marketing.
To begin this process, you need to identify who you are trying to reach, how you will access them, and what will make them stay. This exercise is designed to help you answer these questions, understand your priority audiences, and create more impactful and results-driven content.