Why Statement Discovery

Babak Zeini

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This board uses the Golden Circle method by Simon Sinek and describes how to develop a Why Statement using this method. A group of about 6 people is needed to apply the method. A "Why Statement" is the foundation to build, align and inspire organizations and teams.

The guidance on the board is based on the book "Start with why" by Simin Sinek.

Babak Zeini

Consultant @ futurest GmbH

With futurest, I actively advise companies on their future projects and support the implementation and design of tomorrow's products with my team. I specialise in innovation management, future management, customer-centric process models such as design thinking, customer experience modelling and service design. I also supervise EU research projects and teach as a lecturer at the Popakademie Mannheim.