Tools for Understanding Your Customers

The Coaches

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How do you gather information about your customers?

A persona is a fictional, yet realistic, description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as if they were real people.

An empathy map is a tool to help a design team to empathize with the people they are designing for. You can make an empathy map for a group of people or for a persona.

The Coaches

Director of Products @ Balanced Agility

Balanced.Academy A lot of businesses rely on technology to introduce products to market. But even when they’ve mastered the technology part, they find themselves disappointing clients and losing top talent. That’s because their systems need to change, and people need to lead that change. This is what we do at Balanced Agility; we train people at all levels to recognize, implement, and lead change, evolving the organization to be more adaptive, resilient, and people-focused.

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