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Startup Idea: Pivot or Persevere Framework

Scotty Allen

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This template - based on the work done by Kromatic, is designed to assist founders and startup teams in the validation and MVP stages to plan and identify the success criteria and fail conditions that can assist in determining an answer to the "Pivot or Persevere" question.

What are the results that would lead us to decide that it's time to start scaling up our existing idea, and what are the results that would lead us to decide to pivot our idea, persevere with our current state, or quit our project?

Scotty Allen

The Product Bus


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