product strategy

Go-to-Market GTM Template | Miro

It doesn’t matter how innovative or effective a new product is — if it doesn’t get noticed and adopted by the right audience, the product won’t get off the ground. That’s where your Go-to-Market Strategy comes in. It’s a single resource that houses all of your research, insights, and data, and includes your business plan, target audience, marketing approach, and sales strategy. A GTM is especially important for any startups who grow fast, have to make split-second decisions, and have to be fully in sync.

Product Discovery Kick Off Workshop

The Product Discovery Kick Off Workshop template accelerates the start of product discovery initiatives. By facilitating collaborative workshops, defining objectives, and establishing timelines, this template ensures that product discovery efforts are structured and focused. With sections for defining user personas, articulating problem statements, and setting success criteria, it guides teams through the initial stages of product discovery, laying the foundation for successful product development. This template serves as a catalyst for aligning teams and kick-starting product innovation journeys.

Agile Product Roadmap

The Agile Product Roadmap template enables teams to visualize and communicate the strategic direction of their product development in an agile environment. It allows for flexibility and adaptation to changing requirements while providing a clear overview of priorities and timelines. By incorporating feedback loops and iterative planning, teams can ensure alignment with stakeholder expectations and deliver value incrementally.

Marketing Funnel Template

The Marketing Funnel Template is a powerful tool for businesses and marketers to understand and capture the complexities of the customer journey. From the initial awareness stage to loyalty, this template helps visualize each step of the process, making it easier to formulate strategies and allocate resources. One of its most significant benefits is the ability to visualize marketing efforts, ensuring they align with each phase of the customer journey. This results in more targeted initiatives, better resource utilization, and, ultimately, improved conversion rates. The template is an invaluable asset that helps businesses stay organized and focused on their marketing goals.

Brand Positioning Template

The Brand Positioning Template is a valuable tool that helps businesses establish a strong market presence. It brings clarity and focus to a brand's identity and messaging by guiding users through a structured process. This ensures all aspects of a brand's positioning are aligned and thoughtfully considered. The Brand Positioning Template helps businesses articulate their unique value proposition, ensuring their messaging resonates effectively with their target audience and stands out.

Product Management Onboarding Map

Product Management Onboarding Map template facilitates the onboarding of new product management team members. By outlining key responsibilities, processes, and stakeholder interactions, this template helps new hires quickly acclimate to their roles. With sections for setting learning objectives and resources, it supports structured onboarding experiences, ensuring that new team members are equipped with the knowledge and tools needed to contribute effectively to product initiatives.