Brand Positioning Template
Define your brand's values, and unique offerings, and align with audience needs to stand out in a competitive landscape with the brand positioning template.
Trusted by 65M+ users and leading companies
About the Brand Positioning Template
Brand positioning is crucial to any business strategy, as it determines how a brand is perceived in the market. It's vital for businesses to clearly communicate their unique value proposition, align with customer expectations, and differentiate themselves from competitors. To achieve this, the brand positioning template is an essential tool. This template helps to simplify and arrange key brand elements into a cohesive strategy.
The template is structured in three main areas:
Brand Values: Refers to the core principles and beliefs that shape a brand's identity and ethos. These values guide the brand's actions and communications.
Competitive offering: Refers to the unique benefits or features that differentiate a brand from its competitors. This could be anything from product quality, innovative technology, and customer service excellence to pricing strategies.
Audience needs: Focuses on understanding and addressing the target audience's specific requirements, desires, and pain points. By aligning a brand's offerings with the audience's needs, a business can create more meaningful and impactful connections with its customers.
How to use the brand positioning template in Miro
Using the brand positioning template in Miro is straightforward and user-friendly. Here's a step-by-step guide to make the most of this template:
Begin filling in each template section, starting with Brand Values, moving to Competitive Offerings, and finally addressing Audience Needs.
The template is highly customizable. You can easily edit text, add or remove sections, and change the layout to suit your specific needs.
Expand the template by adding more shapes, text boxes, and connector lines to illustrate relationships or highlight key points.
Integrate other artifacts, such as images, documents, or links, directly onto your Miro board. This adds context and depth to your brand positioning strategy, making it more comprehensive and visually engaging.
Why should you use a brand positioning template?
There are several key benefits to using a brand positioning template:
Clarity and focus: It helps clearly define and communicate your brand's essence, ensuring consistency across all marketing efforts.
Competitive edge: You can differentiate your brand in the market by identifying and articulating your unique competitive offering.
Customer alignment: Understanding and addressing audience needs ensures your brand resonates with your target market, fostering loyalty and engagement.
Strategic decision-making: A well-defined brand positioning guides business decisions, from product development to marketing strategies.
Measurement and improvement: The brand positioning template provides a framework for evaluating brand performance and identifying areas for improvement.
Can I use the brand positioning template for any type of business?
The template is adaptable and can be adjusted to suit businesses of all sizes and sectors, from startups to multinational corporations.
How often should I review the brand positioning template and update it?
We recommend regularly reviewing it, at least annually, or during significant market or business changes. This ensures that your brand positioning remains relevant and effective.
Get started with this template right now.
Storyboard Template
Works best for:
Design Thinking
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Low-fidelity Wireframes Template
Works best for:
Desk Research, Product Management, Wireframes
When you’re designing a site or building an app, the early stages should be BIG — seeing the big picture and communicating the big idea. Low fidelity wireframes empower you to see it and do it. These rough layouts (think of them as the digital version of a sketch on a napkin) help your teams and project stakeholders quickly determine if a design meeting meets your users’ needs. Our template lets you easily use wireframes during meetings or workshops, presentations, and critique sessions.
REAN Template
Works best for:
Marketing, Strategic Planning, Meetings
First introduced in Cult of Analytics, the REAN model is used to measure and understand the efficacy of marketing efforts. REAN stands for Reach, Engage, Activate, and Nurture, the main stages a marketer’s audiences experience during a typical journey. The REAN model helps marketing teams develop useful KPIs that can help capture how well their marketing or ad campaigns are working. Many teams rely on the REAN model because it is adaptable to a variety of marketing efforts, including planning measurement frameworks, setting goals, deciding on objectives, and mapping digital marketing channels.
Ecosystem Mapping Template
Works best for:
Marketing, Mapping
Advocate for a customer-centric approach with this Ecosystem Mapping Template. Understand your organization’s ecosystem holistically through customer advocacy.
4P Marketing Mix Template
Works best for:
Marketing, Brainstorming, Workshops
Product, Place, Promotions, and Price. Starting with this template (and those 4Ps) you can choose the best way to take your product or service to market. The secret is to create just the right mix—deciding how much each P needs in terms of investment, attention, and resources. That will help you build your strengths, adapt to the market, and collaborate with partners. And our tool is the perfect canvas to create your marketing mix and share with teams and across your organization.
Media Planning Template
Works best for:
Planning, Strategy, Marketing
The Media Planning Template is a comprehensive tool that helps professionals navigate the complexities of media strategy and event orchestration. This template provides a structured framework that includes event details such as date, location, and description, a systematic countdown to the event, a breakdown of various media types and channels, and key milestones to track week-by-week progress. One of the benefits of using this template is its user-friendly layout, which simplifies the planning process and ensures that every crucial aspect of a media event or campaign is visually represented and easily accessible. This promotes efficiency and helps to ensure that every critical detail is noticed.