The First Circular Business Move – Roadmap
The First Circular Business Move – Roadmap is a practical set of canvases designed to help organisations move from early circular action to intentional, long-term change — without locking themselves into rigid plans too early.
Where The First Circular Business Move – First Initiative helps organisations get started, this roadmap helps teams decide what comes next, in what order, and why.
Instead of jumping straight into complex strategies or multi-year plans, these canvases guide a more realistic approach:
This framework is about sequencing — not speed.
Doing the right things at the right time, with the right level of confidence.
Work through the canvases in sequence — or revisit them iteratively as your understanding deepens.
Clarify what circularity actually means for your organisation, why it matters, and what is (and isn’t) in scope.
Assess where you are ready to move — and where skills, data, systems, governance, or mindset need attention first.
Identify who needs to be involved, when, and in what role — to avoid bottlenecks and “hero dependency”.
Decide what should happen now, next, and later based on impact, feasibility, learning value, opportunity potential, and influence.
Translate sequencing into a living roadmap with milestones, learning loops, ownership, and review points.
Each canvas includes a Quick readiness check-in to surface uncertainty, upcoming decisions, alignment needs, and ownership before moving forward.
By completing this roadmap, you will have:
A shared and realistic circular ambition
A clear picture of organisational readiness, enablers, and gaps
Agreed priorities and sequencing logic
A flexible roadmap with ownership and learning built in
From here, you can:
Act on the next set of priorities with confidence
Scale or integrate what has already been tested
Adjust direction as learning emerges
Connect the roadmap to strategy, budgeting, governance, or reporting
Revisit and update the roadmap regularly as a living tool
💬 This roadmap is not a promise to do everything — it’s a commitment to move forward thoughtfully, together, and over time.
This template is designed for:
Organisations that have already tested (or are about to test) one or more circular initiatives
Small and medium-sized businesses as well as larger organisations
Product-based, service-based, and process-driven organisations
Internal teams (strategy, operations, sustainability, procurement, innovation, leadership)
Consultants, facilitators, and advisors supporting circular transitions
You don’t need a perfect circular strategy to use this.
You do need honesty about readiness, constraints, and trade-offs.
This template was created by Evelina Lundqvist, founder of The Good Tribe, a sustainability and circular economy consultancy working with organisations, entrepreneurs, and public actors to turn sustainability ambitions into practical action.
Evelina developed The First Circular Business Move after seeing many organisations stuck between good intentions and real implementation — overwhelmed by frameworks, waiting for perfect data, or believing they needed a full strategy before they could begin.
This canvas series is designed to make circular transformation practical and achievable, even when time, clarity, or resources are limited.
