This canvas helps prospective or emerging founders systematically explore business opportunities by starting with problems.
Following a product-thinking methodology, it guides a customer-obsessed approach to validate ideas before building.
How to Use This Canvas:
Work through sections 1-4 first (Exploring the Problem Space).
Then move to sections 5-8 (Pathway to a Solution).
Use sticky notes or write directly in each box.
Aim for 4-6 items per section.
Remember: this is about exploration, not perfection.
