This activity is a visual version of what many call a Theory of Change. A theory of change is a best practice used by non-profits for decades. It defines how your mission will be realized and measured and the mix of products, services, and initiatives you will prioritize to create your intended impact.
The Pyramid of Purposeful Impact is a visual that captures this all-important clarity into a one page snapshot of what makes your organization unique. It's a tool especially useful for social enterprises and for-benefit businesses wishing to show they are focused on impact and not just profit.