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Pyramid of Purposeful Impact

Andrew Hewitt

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This activity is a visual version of what many call a Theory of Change. A theory of change is a best practice used by non-profits for decades. It defines how your mission will be realized and measured and the mix of products, services, and initiatives you will prioritize to create your intended impact. 

The Pyramid of Purposeful Impact is a visual that captures this all-important clarity into a one page snapshot of what makes your organization unique. It's a tool especially useful for social enterprises and for-benefit businesses wishing to show they are focused on impact and not just profit.

Andrew Hewitt

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Hey, I've been supporting the development of for-benefit businesses since we knew what to call them. I created GameChangers 500 back in 2010 to be a ranking of the world's top purpose-driven companies. This taught me a lot about what's truly needed to shift from being solely profit driven to accomplish a noble purpose. Happy to share these tools I've created for all to benefit from.


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