Moments That Matter: Lifecycle Map Template

Anna Casey

Report

Every business has defining moments—the ones that bubble up to the outcomes your business cares about most. This Miro template helps you map them, dig into them, and create experiences around them—bringing your team into alignment on what really drives growth and retention. Use it to:

Visualize your customer lifecycle — from trial onboarding to renewal (and the moments in between)
Align teams on shared goals, opportunities, and ownership
Design connected, personalized experiences that meet customers where they are

What’s inside:

A filled-in example board with frameworks, tips, and real-world examples to spark ideas
A blank, framed-out board to map your own lifecycle, track experiences, and surface insights to stakeholders

Perfect for lifecycle teams, marketers, and product experts ready to build more intentional, connected customer experiences.

Anna Casey

Director of Product Marketing @ Appcues

Product marketing at Appcues. Loves a good template, probably a little too much.

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