Market Research Template

lisa van der Gevel Wenteler

151

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Simple market research template

A simple template to structure your game (or other) market research. Define your audience with player personas, compare competitors in a clear table, track market trends, KANO model, Value proposition, and map opportunities vs. risks.

Perfect for student projects, indie teams, or pitch prep, this board helps you back up your game concept with real insights.

How to use:

- Wrap up with key insights for your team or pitch and fill out the template!

lisa van der Gevel Wenteler

Game producer @ Student

Hi, I'm Lisa! I'm a student game producer working with teams to create games. During my game production work, I’ve made various documentation and communication templates to help with planning, collaboration and workflows. I’m excited to share these resources with you. Happy developing!