Major Feature In-App Launch Framework

Anastasia Titova

Report

The template includes the drip approach to planning a large B2B SaaS feature launch. This specific example includes the content type, channel, audience, the risks associated with it, and possible ways of mitigation. This could be helpful for Product Managers, Product Marketing Managers, Product Growth Managers, and Designers when preparing for a major launch to grasp all possible scenarios of how to introduce features to users.

Anastasia Titova

Product Marketing Growth

I'm growth-minded product and marketing enthusiast passioned about strategy, analytics, and value.

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