Why to use?
Draft a Lean Data & AI marketing strategy that guides your agile transformation to a data-driven and AI-powered marketing.
Who to use?
Data & AI designers, strategists and consultants can use this template for a one-day workshop with the marketers, data & AI experts and IT professionals.
When to use?
Your (client) company wants to use data and AI to achieve its marketing goals. To do this, you identify and prioritize relevant analytics and AI use cases and specify them to the extent that the necessary transformational changes and investments in technology, organization, and people (TOP initiatives) are clear.
The result of the workshop is:
a catalog of critical analytics & AI marketing use cases
a roadmap for increasing the analytics & AI maturity for marketing
a concept for required data & AI products, analytics & AI tools and data assets
a data & AI architecture and organization
next-best steps to execute the data & AI marketing strategy
What to use?
This workshop template is based on the tried and tested Data & AI Business Design Method, which is used worldwide by many well-known companies and consultancies. It uses the canvases of the Data & AI Business Design Kit, which is made freely available under a Creative Commons license.
How to use?
This workshop template guides you through preparing, running and following up a Lean Data & AI Marketing Strategy workshop. For each workshop phase (from preparation to business, user, and data understanding to follow-up), there is a separate tutorial explaining how to use the canvas specific to that task:
Before the workshop
I. Preparation: Select workshop participants.
During the workshop
II. Intro: Make an introduction round.
III. Business Understanding: Ideate & prioritize analytics & AI marketing use cases.
IV. User Understanding: Assess analytics & AI maturity and plan roadmap.
V. Data Understanding: Design data & AI products, architecture & organization.
VI. Outro: Make a feedback round.
After the workshop
VII. Follow-Up: Get strategy done.
Working through these phases in an agile manner ensures that a value-oriented, user-centered and data-driven marketing strategy emerges at the end and that all stakeholders are ready to go, i.e. get the strategy done.
Where to find more?
Join the free Data & AI Business Design Community to get access to tutorials, tools, templates and more.
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Copyright: All rights reserved by Datentreiber GmbH. For more workshop templates, transformation tools, and canvas tutorials, visit our Data & AI Business Design Bench. The Data & AI Business Design Bench requires a commercial licence per user per year. For more information, please contact Georg Arens via Email or make an appointment via Calendly.
