This framework is designed as a starter for considering the competitive landscape for startup ideas still in the validation stage.
During this phase of proving out the idea, founder thinking needs to be less on specific head-to-head competitors and more on grouping the types of products and processes that target customers might currently be using to solve the problem your startup is addressing.
This high-level work will help frame questioning and investigation and assist in identifying real and perceived competitors to your idea as you continue the idea validation process.
