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First Initiative • Circular Business

Evelina Lundqvist

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The First Circular Business Move – First Initiative is a practical decision-making canvas designed to help organisations take their first meaningful step towards circularity.

It guides you from why change to what to do next — without requiring a full strategy, expert knowledge, or perfect data upfront. Instead of trying to “go circular” all at once, this template helps you identify one value opportunity, choose one sensible action, test it, and decide what comes next based on learning.

How to use this template

Work through the canvases in sequence. Each step builds on the previous one and is designed to be practical and lightweight.

  1. Clarify why circularity matters now — including pressure, motivation, and relevance.

  2. Identify opportunities where circular thinking could create real value.

  3. Translate opportunity into one concrete, doable first step.

  4. Design a small, low-risk experiment to generate insight before scaling.

  5. Commit to action, identify support needs, and bring the right people along.

Each canvas includes a “Pause & capture” moment to reflect, consolidate learning, and avoid rushing ahead.

What you’ll have at the end

By completing this board, you will have:

  • One clearly defined first circular action

  • A simple test or pilot to learn from

  • One concrete next step within 7 days

  • Clarity on who needs to be involved and what support is needed

What to do next

From here, you can:

  • Run the test and iterate

  • Scale what works

  • Feed insights into a longer-term circular roadmap

  • Explore deeper tools (e.g. waste audits, circular flows, strategy or roadmap canvases)

💬 This template isn’t about being perfect — it’s about getting started.

Who is this for?

This template can be used by:

  • Small and medium-sized businesses

  • Product-based and service-based organisations

  • Internal teams (operations, sustainability, innovation, procurement, leadership)

  • Consultants or facilitators working with organisations

  • Teams at an early or exploratory stage of circular economy work

You don’t need to be a circular expert — this template creates clarity through doing.

Evelina Lundqvist

Business consultant, facilitator @ The Good Tribe

Evelina Lundqvist (1981) is a sustainable business development and capacity-building consultant (20+ years of experience), born in Sweden and based in Austria. She's an avid zero waste, circular economy, interculturalism, and antiracism advocate—and a serial co-founder, co-creator, and award-winning social entrepreneur. Evelina holds an MBA in Business Ethics and CSR from Danube University, Austria.


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