Empathy Map

Empathy maps are a way to draw out knowledge about interest groups by focusing on behaviours, emotions, and attitudes. It is a very common tool that designers use to unearth and conceptualise challenges through observation and conversations with others.

You may copy and/or adjust any of the templates below for your project.

Empathy maps typically capture information about what the users or rightsholders say, think, do, and feel about a particular situation, theme, or place of interest. They also often contain information about ‘pains’ (i.e., challenges and frustrations) and ‘gains’ (i.e., things that they enjoy, value, or want to achieve).