Design Thinking Kick-off Kit

Lily Kollé

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Design Thinking Kick-off Kit

This simple diagram is the basis for all design thinking.

If you can distinguish between these four quadrants, and you can articulate how one connects to the other, you are 80% of the way to doing good design.

Observations

What patterns did you see in your research?

Insights

Why does the pattern matter?

Principles

What defines a successful idea?

Ideas

How could it look, work, feel?

Start every project right here with this template to see what you already have and what you're missing.

Happy making!

-L

Lily Kollé

Creative Director @ Kolle

I use minimalism as a tool to find clarity in complex challenges. I help teams find what matters the most, clear away the clutter, and bring what is of value into sharper focus. I make things look good, work well and make sense.