Decision-Making Framework

Marcos Rezende

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Avoid individual feedback without interaction collecting feedback based on design goals

Feedback is often based on likes and dislikes. Instead, create a workshop and encourage the stakeholders to define and review the best design concepts, always considering the whole project.

A decision-making framework is an excellent exercise because it improves the work quality, opens new perspectives of seeing the same challenge from different standpoints, reduces the bias, and increases your chances of having a project in facts and not in tastes.

Marcos Rezende

Senior Product Designer @ Microsoft

I’m a Senior Product Designer at Microsoft Canada, focused on AI-powered experiences that deepen employee engagement with Copilot. Over 15 years across SaaS, consulting, and design systems, I’ve developed a systems thinking approach to complex challenges. Outside of work, I prototype AI tools in real contexts, blending design, code, and model behavior to explore how emerging technologies shape user experience.