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Customer Persona

Logan Higuera

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This template was made to help entrepreneurs, startups, and businesses generate high quality Customer Persona(s) of their target customers.

It Includes a walkthrough detailing what a customer persona is, why it's important, and how they are different for B2B vs. B2C businesses. Then it has a breakdown of the key components to include.

There is an example created that can be used as a reference. Finally, there is a blank template that can be filled out for generating your own Customer Persona.

This template was created for OpenOcean.

Logan Higuera

OpenOcean


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