Creative Brief

Creative Brief Template

Even creative thinkers (or maybe especially creative thinkers) need clear guidelines to push their ideas in productive, usable directions. And a good creative lays down those guidelines, with information that includes target audience, goals, timeline, and budget, as well as the scope and specifications of the project itself. The foundation of any marketing or advertising campaign, a creative brief is the first step in building websites, videos, ads, banners, and much more. The brief is generally prepared before kicking off a project, and this template will make it easy.