Constructing Need Statements Using JTBD

Tom Verbist

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You can't satisfy a user need if you can't accurately describe what you need to change in their current way of experiencing things.

This board guides you through a method to create detailed need statements that you can use in innovation projects and design sprints.

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Tom Verbist

Senior Innovation & Service Design Consultant @ Achilles Design

Tom Verbist is an Innovation strategist and service designer at Achilles Design, with a broad experience in medical devices, consumer goods and retail. Driven to design great user experiences and enable a successful market launch, Achilles’ core competency is the mastery of the whole creative development process: from ideation to implementation.