In the face of widespread uncertainty, even the best forecasts in the world are not enough. It is essential to envision disruptive and diverse futures in order to better prepare for the realities of tomorrow. This is precisely the goal of the scenario planning method.
A set of strategic scenarios presents hypotheses about the future of a business environment that are highly unlikely but not impossible and have a significant impact. This set typically includes four contrasting scenarios to cover a broad range of possibilities.
By asking "what if..." questions, these scenarios challenge our often linear view of the future. They allow us to test the robustness of a strategy over time, and can also serve as levers for creativity.
