Buyer Persona Exercise

Personas bring your customer segments to life by adding a layer of depth that segmentation can’t provide. They are fictional, generalized characters that embody the typical traits, needs, lifestyles and motivations of your top customer groups. Creating effective personas involves qualitative research, such as interviews with real customers, to draft detailed profiles.

Key elements of personas include:

• Behavioral patterns

• Attitudes and motivations

• Demographic details

• Customer journeys