Cart Abandonment Rationale

Cart Abandonment Rationales (CARs) are the top reasons your buyers abandon their cart. This board will allow your team to collabratively identify interventions you or your marketing team may take to reduce cart abandonment on your eCommerce site. There are 6 CARs, and while a high-converting storefront should solve for each of them, the solutions will be different for every brand.

1. Prospect encounters UX friction

2. Prospect sees price as prohibitive

3. Prospect don’t understand how it works

4. Prospect doesn’t find the product/ brand credible

5. Prospect don’t recognize it will solve their problem

6. Prospect is distracted or sidetracked