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BANT+Cモデル

ざきさん

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IBMで提唱され営業のテクニックとして広まったBANT

 B:予算(Budget) 予算はどのくらいあるか?

 A:決裁権(Authority) 決裁権や決定権を持っているか?

 N:必要性(Need) 顧客の要望はなにか?

 T:導入時期(Timeframe) 導入時期は決まっているか?

 C:競合(Competitor) 競合相手はいるか?

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ざきさん

Business School Student

"connecting the dots" #Reading Books #Touring Libraries #Business School Student #Marketer #Business Framework #Facilitator Apprentice


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