BANT+Cモデル
ざきさん
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IBMで提唱され営業のテクニックとして広まったBANT
B:予算(Budget) 予算はどのくらいあるか?
A:決裁権(Authority) 決裁権や決定権を持っているか?
N:必要性(Need) 顧客の要望はなにか?
T:導入時期(Timeframe) 導入時期は決まっているか?
C:競合(Competitor) 競合相手はいるか?
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ざきさん
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