B2B Ideal Customer Profile (ICP)

Inna Shevchenko

529

Report

A clear, interactive template to define your Ideal Customer Profile and Buyer Persona in one place.

It walks you through the key elements: firmographics, buyer roles, pain points, triggers, jobs to be done, objections, and the full buying process.

Use it with real customer insights, sticky notes, and examples to align your team around a shared understanding of your best-fit customers.

Ideal for SaaS teams, marketers, and founders who need clarity before scaling.

Inna Shevchenko

GTM & Product Marketing Strategist @ Upleadium

I work with early-stage and scaling B2B SaaS companies to bring structure to messy go-to-markets: clear ICPs, sharp positioning, and websites that actually convert. Over the years, I’ve led marketing and growth across multiple startups — building teams, launching new products, fixing broken funnels, and turning vague “we need more leads” into actual strategy. I like fast-moving environments, founder energy, and getting things out the door that make a difference.