Active Empathy is an activity thinking tool for a dynamic customer insights to complement Design Thinking methodologies.
Active Empathy can enrich your Design Thinking capabilities to uncover real customer needs and unique insights to use in your strategy and product development.
Active Empathy consists of 4 steps (Discover, Immerse, Connect, and Detach) organized in a flow. Each phase takes you deeper into the customer world, so you begin to see beyond the obvious (unknown pains and gains, unmet needs). In the flow, you will work on 3 design activities to stimulate your creative thinking and expand on your empathic capabilities.
Key benefits of using Active Empathy:
Your team can create a deeper bond with your customers to design for impact and form multiple perspectives on their needs to build better user stories.
Your company can provide more empowering experiences to your customers and make more informed strategic decisions to improve product success.
Link to our resource page to get the e-Book
Link to Odd Owtcomes episode on empathy
Have fun in building more empathic connections!