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Trend Firm

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few. To achieve this, we deliver Free Trend Updates to over 100,000 trend-driven professionals worldwide and offer a number of dedicated trend services.