Tool and Example Customer Value Map

Pete Giordano

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Make a copy of this board.
Start with a single Departmental-Level Objective.
Define up to 3 Key Results for the Objective.
Define and map Value Drivers to Key Results (use arrows to connect shapes).
Define and map KPIs to Value Drivers.
Define and map Operational Processes and Strategic Initiatives to KPIs.
List up to 3 Unique Benefits and map them to Results, Drivers, and KPIs in the customer value map.
For each mapping of benefit to KPI, define the quantifiable business value delivered.
List Unique Attributes that deliver the benefits.

Pete Giordano

Product and GTM Strategy Advisor @ Scale Venture Partners

I help CEOs, boards, and investors navigate growth challenges by aligning product strategy, market positioning, and GTM execution. At Google Cloud, I led GTM strategy for Google Workspace, serving 3B users and 10M paying customers. At VMware, I helped scale revenue from $50M to $5B. A two-time co-founder, I now serve as an GTM Advisor at Scale Venture Partners, advising startups on growth, pricing, and enterprise expansion, and guest lecture at UC Berkeley SkyDeck and the University of Michigan.