Three Waves Framework

The Three Waves Framework provides a strategic roadmap for innovation, ensuring organizations capitalize on immediate opportunities while building toward transformative, long-term change. Its principles are universal, applying to technology, business models, and industry evolution.

Our Wavemapping approach allows you to develop a blueprint for your AI strategy – identifying opportunities for efficiency, revenue growth and transformation. Use this matrix to map your existing AI initiatives and identify where you are making investments - and where you are making progress. It’s important to understand that success in the first wave doesn’t guarantee success in the third. Businesses must plan their AI strategies with a vision for all three waves, ensuring that investments made today help build towards transformative opportunities tomorrow.