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Tech Strategy

Dan Ashby

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This Tech Strategy template enables you to document your strategy in the format of: “Goals → Diagnosis → Guiding Policy → Coherent Actions” in a simple canvas structure. This strategy format is taken from The “Good Strategy, Bad Strategy” book, written by Richard Rumelt. The "Good Strategy, Bad Strategy" structure helps keep your strategy succinct and targeted, and offers clarity in tactical actions broken down from a diagnosis of the problem, guided by specific policies that drive the behaviour within the tactics.

Dan Ashby

Director of Engineering

Software strategist and Miro fanatic!


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