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SCAMPER Ideation Assistant

Colin Duff

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Generate a wide range of SCAMPER-inspired ideas by systematically challenging an existing product, service, or process across all seven lenses.

Guide a team through each SCAMPER dimension step by step, translating abstract provocations into concrete, actionable ideas.

Help identify the strongest SCAMPER opportunities by clustering ideas, highlighting patterns, and surfacing the most promising directions.

Use SCAMPER to deliberately disrupt current assumptions and explore bold alternatives beyond optimisation or feature-led thinking.

Report

The #1 Brainstorming Tool for Creative Remixing

Remix, re-imagine, and stretch any idea in minutes.

This Sidekick helps teams apply the SCAMPER technique – a seminal ideation method used by innovators for decades – to evolve ideas into stronger, more commercially viable directions. It guides you through seven creative lenses (Substitute, Combine, Adapt, Modify, Put to Another Use, Eliminate, Reverse), generating around 35 new variations from every starting idea.

Unlike many brainstorming tools that produce fun but unworkable ideas, SCAMPER helps you build on what already works, revealing practical, high-potential ways to improve or reinvent it. It’s fast, intuitive, and requires no setup or prior knowledge – just open it and start exploring.

Who it’s for: Anyone, anywhere, with an idea to develop – from Product and marketing teams to students, startups, and strategists.

💡 Download the free SCAMPER Toolkit for a full guide on how to use the method.

Colin Duff

CEO @ Mosaic Innovation

Corporate innovation expert with 20+ years' experience helping global brands unlock growth. A leading practitioner of Jobs to be Done (JTBD), I've applied the method successfully across dozens of projects in diverse sectors. I'm CEO of Mosaic Innovation, an insight-led consultancy. My background spans senior roles at Deloitte, Accenture, and What If Innovation, as well as client-side positions within FTSE 100 organisations.